ABOUT
Harlem Cycle is Harlem’s first and only boutique fitness studio that focuses on indoor cycling, strength, cardio, and mobility training. Located in the heart of Harlem, the experience of attending a class is more than just physical, there’s also an undeniable spiritual and cultural connection. In an effort to maintain this cultural connection, Harlem Cycle looked to create a new website design and experience that should be easy for clients to navigate but also felt like a refresh to their brand (and not a complete revamp) to appeal to a wider range of clients. The end result encompasses a much more minimal and clean approach that is also reflected within their social media presence while maintaining the core of Harlem's edgy identity.
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February 2021 | The Spark Group
CREATIVE
Art Direction, Branding, Graphic Design, Motion Graphics, Social Media, UI Design
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