ABOUT
Destination You is a gamified travel experience following creators exploring their passions abroad using their Visa card. The twist: their followers dictate their itinerary through a series of live polls on Instagram and TikTok Stories, and all of the options are rooted in their respective passion points with a side of adventure.
Our aim was for our creators' followers to vote on crafting the itinerary while feeling inspired and supported by Visa's card benefits. This way, they can worry less about payment moments and fully immerse themselves in the experience. With Visa's real-time campaign, we want people to have the confidence to discover themselves in both popular and off-the-beaten-path destinations around the globe with the safety of traveling with their Visa card.
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September 2023 - June 2024 | Wieden+Kennedy, Bodega
CLIENT
Visa U.S.
CREATIVE ROLES
Art Direction, Creative Content Direction, Graphic Design, Logo Design
CREDITS
**Featured at the end**
gaming in tokyo
sayonara!
sustainability in vancouver
byeee!
music in mexico city
adios!
food in barcelona
adéu!
credits
Adma Ortega, Celebrity & Influencer Relations Lead, Bodega
Amir Armstrong, Content Producer II, Bodega
Athena Bubenik, Associate Business Affairs Manager, W+K
Athena Griffith-Howard, Creative Strategy Director, Bodega
Carla Lozano, Creative Strategist, Bodega
Cha Spruce, Head of Strategy, Bodega
Chris Hau, Director of Photography I
Dan Viens, Creative Director, Bodega
Danielle Xu, Resourcing Manager, Bodega
Han Oh, Executive Producer, Bodega
John Dempsey, General Manager, Bodega
Kenya Brooks, Art Director, Bodega
Kristina Sison, Creative Ops Coordinator, Bodega
Lucas Swinden, Editor I
Meghan Gildhart Nappi, Sr. Business Affairs Manager, Bodega
Madison Goldston, Brand Manager I, W+K
Michaela Mcettrick, Sr. Content Producer II, Bodega
Mikhael Vargas, Motion Designer, Bodega
Phillip Kirkland, Content Producer I, Bodega
Rachel Meyer, Sr. Producer II
Ryan Chan, Director of Photography II
Tray Edwards, Celebrity & Influencer Relations Co., Bodega
Weston Allen, Editor II
Wilhelm Lawrence, Brand Manager II, Bodega
