ABOUT
Destination You is a gamified travel experience following creators exploring their passions abroad using their Visa card. The twist: their followers dictate their itinerary through a series of live polls on IG Stories, and all of the options are rooted in their respective passion points with a side of adventure.
Our aim is for our creators' followers to vote on crafting the itinerary while feeling both inspired and supported by Visa's card benefits. This way, they can worry less about payment moments and fully immerse themselves in the experience. With Visa's real-time campaign, we want people to have the confidence to discover themselves in both popular and off-the-beaten-path destinations around the globe with the safety of traveling with their Visa card.
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September 2023 - Present | Wieden+Kennedy, Bodega
CREATIVE
Art Direction, Creative Content Direction, Logo Design
CREDITS
**Featured at the end**
music in
mexico city
votes are in
adios!
food in barcelona
votes are in
cheers!
credits
Adma Ortega, Celebrity & Influencer Relations Lead, Bodega
Athena Bubenik, Associate Business Affairs Manager, W+K
Athena Griffith-Howard, Creative Strategy Director, Bodega
Carla Lozano, Creative Strategist, Bodega
Chris Hau, Director of Photography/Editor
Dan Viens, Creative Director, Bodega
Danielle Xu, Resourcing Manager, Bodega
Han Oh, Executive Producer, Bodega
John Dempsey, General Manager, Bodega
Kenya Brooks, Art Director, Bodega
Kristina Sison, Creative Ops Coordinator, Bodega
Lanae Spruce, Head of Strategy, Bodega
Meghan Gildhart Nappi, Sr. Business Affairs Manager, Bodega
Madison Goldston, Brand Manager, W+K
Michaela Mcettrick, Sr. Content Producer, Bodega
Mikhael Vargas, Motion Designer, Bodega
Phillip Kirkland, Content Producer, Bodega
