ABOUT
Ja Morant is who he is, unapologetically. His strength and soul are rooted in where he’s from: the lonely backyard rim, the hunger to get it out of the dirt, and the unwavering support of day ones who taught him to get back up, no matter what. And with Ja out last season, the league had been sleeping on how much of a nightmare he is on the court. His game was scary before, but wait ‘til they wake up and see him this season.
Leading up to and on Media Day, we had Ja remind everyone about what they'd been missing out on by emphasizing the scariest part of his game — his BOUNCE. So we kicked it off with Ja returning to IG live to punctuate his return while reaching new heights and debuting the release of his new Ja 2 sneaker with Nike in the colorway Daydreamer.
September - October 2024 | Wieden+Kennedy, Bodega
CLIENT
Nike Basketball
CREATIVE
Apparel Design, Art Direction, Graphic Design, OOH Design
CREDITS
**Featured at the end**
12AM
press play
As seen in NYC, LA and Memphis
credits
Amie Tejadas, Brand Manager, Freelance
Amir Armstrong, Brand Manager, Bodega
Christa Tarnoviski, Senior Creative Strategist, Bodega
Dom Tunon, Showrunner, Bodega
Dan Viens, Creative Director, Bodega
Irsis Cabral, Creative Strategy Director, Bodega
Jasmine Watkins, Lead Copywriter, Bodega
John Dempsey, General Manager, Bodega
John Petty III, Global Executive Creative Director, Bodega
Kenya Brooks, Art Director, Bodega
Nai Lucifora, Senior Creative Ops Manager, Bodega
William Frazier, Brand Manager, Bodega
Design Studio, W+K
Nike Core Team, W+K
Nike Basketball Core Team, Nike
