ABOUT
Jordan Brand reimagined the Air Jordan 6 “Infrared” to celebrate defiant women and Generational Greatness, an extension of the brand's overall Greatness campaign.
The campaign, starring Niecy Nash as the genie, reinforces a narrative of young girls wanting it all—and being able to have it all—embodying confidence, power, and unapologetic greatness. In partnership with JD Sports, the experiential opportunity aimed to make young girls in LA feel just as much a part of the weekend as everyone else during the sneaker’s release during NBA All-Star.
The experience consisted of a multi-part activation, including a branded panel featuring UCLA basketball player Kiki Rice, an open basketball court, a customizable styling opportunity with Khushnoor Verma and JD Sports, and a photo opportunity with the 1987 Firebird Pontiac from the anthem. Each moment was curated to inspire young girls before they went out to experience everything NBA All-Star brought to the city that weekend.
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February 2026 | 14th And Market
CLIENT
Jordan Brand
MY CREATIVE ROLES
Art Direction, Branding, Digital Design, Event Design, Graphic Design, Print Design, Typography
CREDITS
League22, Render Design
CREDITS
Chris Martin, General Manager
Irsis Cabral, Creative Strategy Lead
Jewel Dotson, Senior Creative Producer
John Petty III, Creative Director
Kenya Brooks, Design Lead
Kiara Harris, Motion Designer
Leah Tavares, Chief of Staff
